Get Dirty Press Release

Ian Somerhalder Foundation

Press Contact:

The Ian Somerhalder Foundation:
Stephanie Lapensee, Public Relations Coordinator, stephanielapensee@gmail.com

For Immediate Release


Get Dirty where you Live, Work & Play
The Ian Somerhalder Foundation partners with Earth Day 2012

Tuesday, March 20th 2012, Santa Monica, CA- The Ian Somerhalder Foundation is proud to announce its collaboration with the California Coastal Commission, Heal the Bay and Whole Foods Market on the Get Dirty Where you Live, Work & Play Earth Day 2012 Initiative.

By uniting together the most powerful yet disregarded demographic, our youth, The Ian Somerhalder Foundation aims to create a shift in consciousness on how we perceive ourselves. Rather than independent entities separate from the environment, this shift emphasizes how we share one biological process with all of what we previously considered “out there”. With this new understanding, we are empowered to connect how our daily choices as consumers have the power to impact the environmental issues humanity faces today. What we consume manifests into what we are left to clean up. We are joining schools all across the state of California to clean up local communities as momentum for this shift.

Trash in California is surprisingly mobile, as an estimated 80 percent of all trash that enters the Pacific from California originates from land-based sources. Trash, especially plastic waste, can enter storm drains or creeks and eventually flow out to the ocean. Much of the trash that is visible on city streets and around urban areas is potential marine debris. By inviting Californians to clean up around inland areas, the Coastal Commission along with its collaborating partners hopes that cleaner beaches will be the long-term result.

Earth Day 2012: Clean Up Where You Live, Work, & Play is presented by the California Coastal Commission with support from an incredible group of sponsors, including Crystal Geyser Natural Alpine Spring Water, Whole Foods Market; Nature’s Path, Clif Bar, Union Bank, Heal the Bay, and the Anaheim Orange County Visitor & Convention Bureau and esteemed partners Heal the Bay and The Ian Somerhalder Foundation.

To learn more about how to get involve in the Get Dirty where you Live, Work and Play, please visit: www.earthdaycleanup.org

Sometimes…You just have to get Dirty before you get CLEAN.

More about the Ian Somerhalder Foundation:
The Ian Somerhalder Foundation aims to empower, educate and collaborate with people and projects to positively impact the planet and its creatures. We are a group, a team of people, who view the environment as an interconnected organism of which we are not separate but a part of. There is no differentiation between all living things: trees, rivers, animals and humans. We are all one interdependent organism. To learn more about ISF, www.isfoundation.com

More about Heal the Bay:
Heal the Bay is an environmental non profit organization based in Santa Monica and founded in 1985 with a diverse team of staff, board of directors and volunteers. Our mission is making southern California’s coastal waters and watersheds, including Santa Monica Bay, safe, healthy and clean. To learn more about Heal the Bay: www.healthebay.org

More about the California Coastal Commission:
The mission of the Coastal Commission is to: Protect, conserve, restore, and enhance environmental and human-based resources of the California coast and ocean for environmentally sustainable and prudent use by current and future generations. To learn more about the Coastal Commission : www.coastal.ca.gov