Thank you for your interest in supporting the Ian Somerhalder Foundation
Please take a moment to review the following guidelines which will help determine if participating in a cause marketing promotion with ISF will meet your business objectives. If you feel your company meets these guidelines and that a partnership with ISF might be a good fit, we invite you to complete our Cause Marketing Program Questionnaire
ISF Brand and Trademarks:
ISF owns certain trademarks (collectively the “Licensed Marks”). Written permission from ISF is required for the use of any of these Licensed Marks. Any party that wishes to use these Licensed Marks must execute a written contract with ISF that outlines how the Licensed Marks will be used. All instances of the ISF brand being represented in sponsor or partner materials must meet ISF branding guidelines and needs to be approved by ISF prior to creation or use.
Criteria for Businesses Seeking Partnership with ISF:
- A minimum of one year in business is required for any party seeking a partnership with ISF.
- To ensure that all cause marketing promotions benefiting ISF are consistent with best practices, ISF recommends a guaranteed minimum financial commitment of $10,000 in the first year.
- Although ISF is the beneficiary of donations through its partnerships, we have no ability to sell or distribute products for our partners. ISF may publicly acknowledge its corporate partners but, because of our non-profit status, we cannot advertise for our partners, promote our partners or promote our partners’ products and services.
- ISF does not endorse (direct or implied) products or services.
- ISF does not designate sponsors or partners as "exclusive providers" of products or services.
- ISF does not sell partners' products via its website.
- ISF does not enter into promotional agreements for campaigns contingent upon the solicitation of ISF supporters, donors, volunteers, vendors, partners or employees.
- ISF does not distribute, sell or loan supporter, donor, vendor, partner or employee mailing lists.
- Promotions cannot utilize door-to-door sales, telemarketing, direct mail or vending machine sales.
- ISF must retain ownership of all ISF initiatives, program campaigns, content and materials.
- ISF is not currently accepting proposals that include or are within the following categories:
- Adult entertainment brands/establishments
- Dangerous products/firearms
- Political parties or political candidates
- Toxic substances
ISF’s Charitable Mission:
In connection with all cause marketing promotions benefiting ISF, we require partners to help us raise awareness and educate the public about our charitable mission. We ask all partners to publish ISF’s website (www.isfoundation.com) on all partner promotions, events, marketing packaging and related advertising materials.
Cause marketing promotions that beneﬁt ISF are regulated by applicable state commercial coventure laws, by the Better Business Bureau Wise Giving Alliance Standards for Charity Accountability, as well as by the Five Best Practices for Transparent Cause Marketing implemented by the New York Attorney General. These regulations and best practices require full disclosure to the consumer regarding the beneﬁt to the charity when donations are raised through a consumer purchase on all packaging, advertising and promotional materials in clear and unambiguous terms. We require that your company also comply with these requirements.
If your promotion is approved, ISF will work with your company to suggest appropriate disclosure language. To provide maximum transparency to consumers, ISF requires the use by its partners of a “donation information” label on products or websites used in cause-related marketing promotions.
For more information about the BBB Standards (including Standard 19, which applies to cause-related marketing promotion disclosure), please visit the BBB website. For information about Five Best Practices, please click here.
Registration as a Commercial Coventurer:
Your business may also be required to register in certain states as a “commercial coventurer” if conducting a cause-related marketing promotion. A commercial coventure is a cause marketing relationship in which a business advertises to the public that it will donate a portion of the purchase price on a promoted service or product to a designated charity. Speciﬁc requirements for commercial coventures vary from state to state. Although ISF cannot give legal advice to third parties, we recommend seeking legal counsel to ensure compliance with applicable state requirements.
To demonstrate the impact and dedicated commitment our cause-related marketing partners are making in support of ISF’s charitable mission, it is recommended that a minimum contribution of 5-10% of the product’s retail price be applied to all commercial coventure programs.
If you believe that your organization and proposal meet the above guidelines, we invite you to complete this questionnaire explaining your concept/idea. Once received, we will review your information and respond to your inquiry as soon as possible.